Driving a new narrative around sustainable energy use

Plentify offers intelligent ways to optimise home and business energy and load management — without the guesswork.

Public Relations

Ethical Visionary

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‍The Challenge and Objectives

‍‍Plentify was looking to ensure that its tech and its funding successes were well publicised in order to drive partnerships and B2B interest in their AI-driven smart technologies.

‍Approach and implementation

We worked with the Founder and marketing team to ensure all external messaging was mapped out, rehearsed and spoke effectively to the unique offering of the business. We warmed the media with founder meet and greets before pitching both thought leadership pieces and press announcements around funding rounds.

‍Results

‍‍We secured coverage in top tier global and South African media including Bloomberg, Business Day, Tech Central and more. For the funding announcement, even without disclosure of amount we secured 36 top and mid tier media placements. The founder has since been asked to speak at conferences that were previously in the ‘pay to play’ category

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