Leading the AI in Ethics & Compliance conversation

Vault is revolutionising the way that workplace misconduct is reported and resolved using advanced technology.

Content Marketing & Public Relations

Ethical Visionary

The Challenge and Objectives

Vault needed to differentiate itself in the ethics and compliance space in order to improve TOFU awareness and ultimately win new business.

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Approach and Implementation

One of the key areas Vault was able to differentiate was its introduction of AI-powered tech into speak-up programmes. We decided to create a narrative around this and create an integrated content marketing plan that ensured that AI innovation in E&C was associated with Vault.

Various speaking events enabled us to begin the discussion, followed by a series of blogs, webinars and organic social media campaigns.

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Results

Vault received recognition from Fast Company for its innovations in the space, is regularly featured in the media and selected for speaking opportunities. A major customer was won based on Vault’s trailblazing in the area

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