Employer Branding in the Age of Flexibility

November 15, 2023

Recent research reveals that after pay, flexibility is the top pull factor when people are considering a new job. It is more important to people than job security and career development opportunities.

However, with many organisations calling for a wholesale return to the office, there remains a disconnect between employer and employee expectations.

The businesses that put flexibility at the heart of their employer brand are those that will attract and retain the very best talent.

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