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Internal Communication in Five Metaphors

August 13, 2023

Internal communication isn't just about managing communication within a company. It significantly influences external perceptions as well. Why? Because employees are vital voices and communication channels for a company. Positive endorsements from your team, aligned with the organization's values, enhance your external image.

What's the role of internal communicators? Let's explore this pivotal function through these relatable metaphors:

The Glue

Internal Communicators connect teams and departments, offering guidance on collaboration tools and their implementation.

The Conductor

Like a conductor harmonising different sections, internal communicators ensure information flows where it's needed. They assist leaders in sharing the company's vision, help managers communicate aligned strategies, and facilitate employee voices reaching key stakeholders.

The Cheerleader

Internal communicators celebrate company achievements and individual successes. Collaborating with external communicators, they weave a coherent narrative for all stakeholders.

The Detective

Similar to detectives, internal communicators delve deep to uncover insights. They identify hidden misalignments or obstacles that might hinder efficient work. Addressing these issues is crucial for team productivity.

Town Criers

This role goes beyond sharing company updates. Internal communicators must convey efforts to address challenges faced by team members. Transparency regarding actions taken to enhance the employee experience, based on surveys or feedback, is paramount.

There are so many more metaphors to explore! Share your ideas and connect with us to discuss how we can support your flexible work culture.

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